Operators can become part of the value chain by delivering innovative green services for which consumers are willing to pay.
Global Managing Editor, Alcatel-Lucent
Patty is the Global Managing Editor of TechZine. Patty previously led the Eco-sustainability Marketing Program at Alcatel-Lucent. This program is a key component in Alcatel-Lucent efforts to transform communications for a sustainable world. Patty has also led marketing program development for applications and applications services. Prior to that, she has been responsible for business development, including creating new business opportunities for wireless service providers. She also has been involved in various aspects of product marketing. Patty's academic background includes a degree from Bernard M. Baruch College as well as completion of the executive program in marketing management at Columbia University Business School.