Customers demand more innovative prepaid mobile pricing plans
Senior Market Manager, Policy & Charging (P&C) Marketing, Alcatel-Lucent
Barbara is responsible for marketing/marketing communications for the Alcatel-Lucent P&C portfolio, which includes policy management, charging, and diameter signaling. For years, Barbara has supported a number of marketing-related functions across the company, including market research, competitive intelligence, strategic planning, demand generation, and business development. She holds an MBA specializing in Marketing from Fairleigh Dickinson University and a Bachelor of Science degree also specializing in Marketing from Rider University.
Articles By Barbara Sampson
International roaming and top-ups will incent more subscribers to use prepaid mobile services
Sponsored data charging programs can help monetize mobile data consumption, attract new subscribers.
Prepaid mobile subscriptions in the U.S. will grow as more affordable smartphones are available
Prepaid mobile offers growth opportunities for U.S. operators willing to experiment with innovative plans and application-focused pricing