To create stronger bonds with connected consumers, service providers need a better understanding of how consumers define identity and decide whom to trust when they go online.
Vice President of Americas Marketing, Communications and Public Affairs, Alcatel-Lucent.
Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales and product strategy efforts for several new technologies, including broadband, mobile and video services. She holds two Bachelor’s degrees from the University of South Florida and Master of Business Administration and Telecommunications degrees from Southern Methodist University. In addition to Identity Shift, Allison is the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and has published several whitepapers and articles about emerging end-user broadband trends and market potential for next-generation services. She has served on multiple industry and non-profit boards, including the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.